About Us
RAWRI is a bold denim-forward fashion brand born in India, blending conscious design with unapologetic individuality. Founded with the vision of creating statement denim that doesn’t just look good, but feels personal, RAWRI stands at the intersection of sustainability, craftsmanship, and self-expression.
From distinctive ready-to-wear collections to customized reworks of your favorite old jeans, RAWRI isn't just building a brand, it's building a movement where fashion becomes a story, a memory, and a statement.
RAWRI Originals
At the core of RAWRI lies our signature denim line, a curated range of jackets, skirts, pants and more. Each piece is crafted to be bold, wearable art, merging premium tailoring with edgy and experimental design.
Every design is limited, every drop is intentional. Think statement silhouettes, patchwork patterns, and unexpected details; created not for the masses, but for those who dare to stand out.
REVAMP WITH RAWRI
Welcome to REVAMP WITH RAWRI, India’s first-ever denim brand dedicated to turning your worn-out jeans into wearable works of art. We don’t just upcycle, we revive memories.
Born out of a love for sustainability and self-expression, RAWRI is here for everyone who has a favorite pair of jeans they just can’t throw away. Maybe it’s the first pair you bought with your own money. Maybe it’s the one that went with you on a life-changing trip. Or maybe, it just fits perfectly. Whatever the story, we believe those memories deserve a second life, not the landfill.
What We Do
We take your old denim and reimagine it. Using expert craftsmanship and creative flair, we transform your once-forgotten pieces into bold jackets, edgy skirts, hybrid pants, and more. Every creation is one-of-a-kind, because every memory is.
Our designs preserve the soul of your denim while giving it a fresh identity. Whether it’s stitched details, patchwork art, or creative reassembly, your old jeans return to you with a whole new attitude.
Our Belief
We believe fashion should be bold, sustainable, and personal. In a world of fast fashion and disposable trends, RAWRI stands for conscious creativity and emotional connection. When you choose RAWRI, you’re not just saving denim, you’re saving memories.
About the Founders
The visionaries behind RAWRI, Riya Chauhan and Sahil Hotwani, set out to disrupt the Indian fashion space with something radically different. With a shared passion for upcycling, design innovation, and slow fashion, they turned a personal mission into a bold fashion movement.
Bringing together Riya’s eye for storytelling through fabric and Sahil’s flair for critical thinking and marketing, the duo established RAWRI not just as a brand, but as a culture, a place where denim meets purpose and memories get a second life.
From custom revamps to exclusive drops, their focus has always been on community, creativity, and craftsmanship, building RAWRI into a label that’s proudly unconventional, proudly sustainable and proudly Indian.